TOYOTA is bringing its new energy vehicle lineup closer to everyday life by combining automotive innovation with specialty coffee and desserts. Through its limited-time "New Energy Café Map" campaign, the brand has partnered with three renowned cafés in Taipei, Taichung, and Kaohsiung to create an immersive experience inspired by electrified mobility.
Running from July 1 to September 30, 2026, the campaign features MKCR Mountain Kids Coffee Roaster in Taipei, Coffee Stopover in Taichung, and Oracle Coffee in Kaohsiung, spanning a total of seven participating locations across Taiwan. During the event, visitors can enjoy exclusive food and beverage collaborations inspired by TOYOTA's electrified powertrains, while TOYOTA owners receive additional benefits including meal discounts, exclusive delivery gifts, and coffee tasting workshops.
BEV, PHEV, HEV, and FCEV Reimagined Through Coffee
TOYOTA's electrified vehicle portfolio includes Battery Electric Vehicles (BEV), Plug-in Hybrid Electric Vehicles (PHEV), Hybrid Electric Vehicles (HEV), and Fuel Cell Electric Vehicles (FCEV). Each participating café has interpreted the unique characteristics of these powertrains through carefully designed coffee beverages, desserts, and specialty roasting techniques.
Taipei | MKCR Mountain Kids Coffee Roaster
MKCR Mountain Kids Coffee Roaster has created a selection of limited-edition beverages inspired by TOYOTA's electrified lineup.
The menu includes the BEV Single-Origin Pour-Over Coffee, representing the clean and pure nature of battery electric vehicles; the PHEV Cream Cold Brew, designed to reflect the balance between electric and gasoline power; and the refreshing FCEV Sparkling Black Coffee, inspired by hydrogen fuel cell technology.
Customers can pair any of these signature drinks with a cheesecake available in either lime or red guava flavor to create a special TOYOTA New Energy Set.
Taichung | Coffee Stopover
Coffee Stopover's roasting and barista team developed an exclusive coffee blend named "FIREFLY" specifically for the campaign.
The blend combines Ethiopian coffee beans sourced from four different growing regions and incorporates four processing methods—Washed, Natural, Honey, and Anaerobic—to symbolize TOYOTA's four electrified powertrain technologies. The resulting cup offers bright fruit notes, floral sweetness, and a smooth, lingering finish.
Coffee Stopover Black, part of the Coffee Stopover brand, was also recognized among The World's 100 Best Coffee Shops 2026, ranking No. 78 globally. It was one of four cafés from Taiwan to be included in the annual list.
Kaohsiung | Oracle Coffee
Oracle Coffee pairs its specialty hand-brewed coffee with three varieties of tea-flavored dacquoise, each representing a different electrified drivetrain.
The Jin Xuan Tea dacquoise features a light and delicate aroma inspired by the clean energy conversion process of hydrogen fuel cell vehicles. The Tieguanyin version combines roasted tea and nutty flavors to symbolize the balance between electric and gasoline power in plug-in hybrid vehicles. Meanwhile, the Hojicha dacquoise delivers a rich and lasting tea aroma, reflecting the stable power delivery of battery electric vehicles.
TOYOTA Owners Receive 10% Off Exclusive Menu Items
In addition to the limited-edition food and beverages, the New Energy Café Map campaign includes three exclusive benefits for TOYOTA owners.
Throughout the campaign period, TOYOTA owners who visit any of the seven participating cafés can receive 10% off designated collaboration meals or beverages by presenting their vehicle key.
The discount cannot be combined with other promotions, and selected menu items are available only while supplies last. Availability may vary by participating location.
Exclusive Coffee Gift Set for bZ4X and Urban Cruiser Buyers
Customers who place an order for a TOYOTA bZ4X or Urban Cruiser between July 1 and September 30, 2026, and meet the campaign requirements, will receive a limited-edition Coffee Stopover Drip Coffee Gift Set upon vehicle delivery.
The gift set includes: