Company-Owned EV Fleet Expands into Europe
Vietnamese electric taxi brand Green SM officially launched its first European operation in Copenhagen, Denmark, on July 31, deploying a company-owned fleet of VinFast VF 6 and VF 8 electric SUVs. This milestone marks Green SM’s entry into the European market. Backed by Vietnamese conglomerate Vingroup, Green SM previously operated in five countries—Vietnam, Laos, Indonesia, the Philippines, and India—with Copenhagen serving as its first European outpost.
Unlike traditional ride-hailing platforms, Green SM adopts a company-owned fleet and driver management model, directly overseeing vehicle maintenance, driver training, and service quality control. Green SM states that this model allows it to maintain control over every aspect, from vehicle upkeep to passenger experience, ensuring consistency and reliability. All drivers undergo professional training in road safety, customer service, operational procedures, and electric vehicle usage before hitting the road.
New User Incentives Encourage Trial
To encourage Copenhagen residents to experience its electric taxi service, Green SM is offering new users five vouchers for a 25% discount on rides, with a maximum discount of 100 Danish kroner (~$16) per trip. The promotion will run until September 30. Passengers can book and pay for rides through Green SM’s official app, which displays the fare before the trip is confirmed, ensuring price transparency.