Volvo is preparing to reintroduce electric sedans and wagons to the US market in 2028, marking a strategic shift after phasing out its last traditional non-SUV models. The Swedish automaker confirmed it will discontinue the V60 Cross Country wagon and S90 sedan in America by the end of the 2026 model year, citing declining demand for sedans and wagons in favor of SUVs. However, Volvo now plans to launch two new electric vehicles—a sedan and wagon—priced starting in the low $50,000 range, built on its advanced SPA3 platform.
From Discontinuation to Electric Revival
The V60 Cross Country, Volvo’s final station wagon in the US, ended production in April 2026, following the S90 sedan’s exit in 2025. The move reflected a broader industry trend, with SUVs and crossovers dominating US sales. Yet Volvo’s decision to reintroduce non-SUV electric vehicles suggests a calculated bet on niche demand, particularly as global markets show renewed interest in wagons for their efficiency and aerodynamics.
The two new EVs are already in development for Europe, with US adaptations expected to follow. Both models will utilize Volvo’s SPA3 platform, introduced earlier this year with the EX60 SUV. The platform features an 800-volt architecture and cell-to-body construction, enabling faster charging, improved range, and greater interior space. Its flexibility also allows for diverse body styles, including sedans and wagons.
Technical Capabilities and Market Strategy
The electric sedan and wagon will share Volvo’s 60- or 70-series badging, with a potential Cross Country variant for the wagon. Production will take place in Europe, aligning with Volvo’s existing manufacturing infrastructure. While pricing starts in the low $50,000 range, Volvo projects modest US sales of around 10,000 units annually—far below its SUV volumes but sufficient to test market appetite.
Anders Bell, Volvo’s head of technology, emphasized the SPA3 platform’s versatility in an interview with Autocar earlier this year. "The platform opens new possibilities," Bell said. "It supports everything from sleek sedans to spacious wagons, giving us flexibility to explore different segments."
Volvo’s Chief Strategy and Product Officer, Michael Fleiss, previously noted the resurgence of wagons in global markets, including China and Europe. "Wagons are gaining traction for their aerodynamic efficiency," Fleiss told The Drive in January. "Even in China, they’re becoming a hot segment." This global trend appears to have influenced Volvo’s decision to revisit the US market with electric non-SUV models.
Competitive Landscape and Challenges Ahead
The proposed electric sedan and wagon will enter a US market where SUVs dominate, but where niche demand for alternative body styles persists. Competitors like the Rivian R2 and BMW iX3 already target similar price points, though Volvo’s focus on sedans and wagons could differentiate its offerings. The automaker’s low sales forecast reflects the challenges of competing in a segment with limited mainstream appeal, but it also signals a willingness to experiment beyond SUVs.
In addition to the sedan and wagon, Volvo is reportedly exploring a larger three-row SUV to compete with models like the BMW X7. However, details on this project remain unconfirmed, with no official timeline provided.
Volvo has not yet released an official statement confirming the electric sedan and wagon’s US launch, and key details—such as range, charging speeds, and specific design features—remain undisclosed. The 2028 timeline, attributed to sources familiar with the plans, could still shift. Nonetheless, the automaker’s move to reintroduce non-SUV electric vehicles underscores its commitment to diversifying its lineup, even in a market where such models are rare.
